Push Statistics

Conversion Analysis

Parameter Description

Go to Statistics > Push Statistics to view charts and detailed data for push targets, push volume, user clicks, and custom clicks. You can filter the data by date.

• Delivery rate: For sending tasks created during the selected period, total deliveries divided by total sends.
• Click rate: For sending tasks created during the selected period, total clicks divided by total deliveries.
• Valid targets: The number of target devices remaining after the audience selected for the push task has been checked for validity.
• Sends: The number of valid target devices for which the EngageLab server successfully created a sending task.
• Deliveries: The number of notifications actually delivered to devices after sending. Deliveries after 5 days are excluded.
• Impressions: The number of notifications successfully displayed on devices after delivery. Impressions after 5 days are excluded.
• Clicks: The number of notifications clicked by users after successful display. Clicks after 5 days are excluded.

Export Data

Click Export on the right to export detailed data.

Push Match Comprehensive Analysis

Parameter Description

• Push language/region match: Compare user activity times with your push sending times to identify timing differences and optimize when you send.

• Active time match analysis: Use the language/region distribution of new and active users to adjust your push strategy for better results. Some devices cannot report this information, so the data is for reference only.

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