Blurams Drives IoT Growth with EngageLab

Prior to adopting EngageLab, Blurams had already established a strong market presence. To match their rapid global expansion, the operations team identified key areas for strategic enhancement:

• Synergy between Hardware and Service: To further enhance the user experience after device purchase, ensuring users fully recognize and benefit from value-added services like cloud storage and remote management.
• Scaling Operational Efficiency: With a rapidly growing user base, manual management of critical service windows became a bottleneck. An automated solution was needed to maintain high efficiency and precision.
• Unified Global Engagement: Facing diverse user habits and time zones across different countries, Blurams sought a unified, compliant, and efficient channel to ensure consistent, high-quality engagement worldwide.

Blurams selected the EngageLab Marketing Automation (MA) platform to upgrade their engagement ecosystem, creating a seamless loop from "Device Connection" to "Service Growth":

• Building "Needs-Driven" Automated Journeys: Triggers were set based on real-time user status (e.g., registration complete, device connected for the first time, service period updates). Once triggered, the EngageLab system automatically executes pre-set service scripts, guiding users precisely when they need it most.
• AppPush + Email Global Multi-Channel Linkage: To navigate complex overseas network environments, a "Combo Strategy" was adopted to optimize delivery:
  • AppPush: Used for high-frequency, high-interaction alerts to ensure immediate user attention.
  • Email: Used to deliver bills, service reports, and in-depth content, leveraging EngageLab’s high-reputation IP pool to ensure high delivery rates.
• Data-Driven Closed-Loop Optimization: Through visual data dashboards, the team tracks engagement metrics in real-time. The operations team can dynamically adjust strategies across global regions based on A/B testing results to maximize effectiveness.

"EngageLab has been instrumental in optimizing our global operations. Their stable global channel capabilities and powerful automation strategy orchestration allow us to implement refined user operations globally with high efficiency. Now, we can ensure that every user receives the most appropriate service recommendations exactly when they need them most."

— Director of Operations, Blurams