Learn by Product
- Basic Guide: How to Create a User Journey from Scratch?
- What types of user data does EngageLab MA support managing?
- Understanding EUID and User Identifiers in CDP
- How to Report User Behavior Data from an App?
- How Does EngageLab MA Separate Testing and Production Environments, and Support Multiple Business Lines?
- Overview of EngageLab MA-AppPush Channel
- How to Report User Behavior Data from a Website?
- How to Report Data from Business Systems or Backend Services?
More Resources
Frequently Asked Questions
How Does MA Charge, and How Can I Estimate the Cost?
MA operates on a monthly subscription model based on "MEP count + Event Reporting Volume".
• MEP: The number of unique users who actively participate in user journeys per month (each user is counted only once across multiple journeys).
• Events: Each MEP tier includes a specific event quota. Usage beyond the quota requires additional purchase.
Pricing Estimation Recommendations:
• If your business objective is "boosting user activity", we recommend estimating MEP based on Monthly Active Users (MAU).
• If your business aims to "reach a broader user base" (including inactive or churned users), we suggest using the combined metric of "monthly new users + monthly active users + users inactive for 90 days" for a more realistic and comprehensive estimation aligned with actual operational needs.
For more details or to obtain special discounts, please contact us!
Learn More in Our Docs• MEP: The number of unique users who actively participate in user journeys per month (each user is counted only once across multiple journeys).
• Events: Each MEP tier includes a specific event quota. Usage beyond the quota requires additional purchase.
Pricing Estimation Recommendations:
• If your business objective is "boosting user activity", we recommend estimating MEP based on Monthly Active Users (MAU).
• If your business aims to "reach a broader user base" (including inactive or churned users), we suggest using the combined metric of "monthly new users + monthly active users + users inactive for 90 days" for a more realistic and comprehensive estimation aligned with actual operational needs.
For more details or to obtain special discounts, please contact us!
Can the Selected Data Center Be Changed, or Can MA Be Used Across Regions?
The data center cannot be modified after project creation. For cross-region needs, please create a new project and select the appropriate region.
Cross-region usage generally works smoothly. We recommend evaluating factors such as target user distribution, compliance requirements, and cross-region costs before deployment.
Learn More in Our DocsCross-region usage generally works smoothly. We recommend evaluating factors such as target user distribution, compliance requirements, and cross-region costs before deployment.
Does Engagelab MA Support Other Messaging Channels?
EngageLab MA currently supports the following five key channels:
• AppPush
• WebPush
• Email
• SMS
• WhatsApp
If you need to integrate additional channels or connect with other service providers’ channels, please contact our business team for customized support.
Learn More in Our Docs• AppPush
• WebPush
• SMS
If you need to integrate additional channels or connect with other service providers’ channels, please contact our business team for customized support.
What Types of Companies Is EngageLab MA Suitable For?
EngageLab MA is particularly suitable for companies that want to achieve sophisticated user engagement at a lower cost and have the following characteristics:
• A membership system with clear conversion funnels in the user journey.
• B2C business models relying on online self-service payments with a large user base.
• Limited development and operational resources but high customer value, requiring focused retention of high-value users.
If your business matches the above characteristics, EngageLab MA will deliver significant value for you!
Learn More in Our Docs• A membership system with clear conversion funnels in the user journey.
• B2C business models relying on online self-service payments with a large user base.
• Limited development and operational resources but high customer value, requiring focused retention of high-value users.
If your business matches the above characteristics, EngageLab MA will deliver significant value for you!
As a Platform Provider, Can We Integrate EngageLab MA as a BSP (Business Service Provider)?
Absolutely. EngageLab MA welcomes platform partnerships and provides BSPs with a dedicated support framework, including:
• Exclusive APIs: Manage organization lists, create projects, and activate VIP services.
• Special Pricing Discounts: Enjoy competitive rates to bundle MA with your own products/services, enhancing your value proposition.
• Dedicated BSP Management System: View all client accounts and their project statuses, monitor data usage and channel consumption in real time.
Learn More in Our Docs• Exclusive APIs: Manage organization lists, create projects, and activate VIP services.
• Special Pricing Discounts: Enjoy competitive rates to bundle MA with your own products/services, enhancing your value proposition.
• Dedicated BSP Management System: View all client accounts and their project statuses, monitor data usage and channel consumption in real time.
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