FAQs

How Does MA Charge, and How Can I Estimate the Cost?

MA uses a monthly subscription model based on MEP count + event volume.

Pricing Estimation Recommendations:

• If your business objective is "boosting user activity", we recommend estimating MEP based on Monthly Active Users (MAU).
• If your business aims to "reach a broader user base" (including inactive or churned users), we suggest using the combined metric of "monthly new users + monthly active users + users inactive for 90 days" for a more realistic and comprehensive estimation aligned with actual operational needs.

For more details or to obtain special discounts, please contact us!

What Roles Are Needed to Integrate EngageLab MA, and What Is the Estimated Timeline?

Roles involved:

• Operations: Define target audiences, engagement scenarios, user journeys, and continuously optimize based on data.
• Product: Design tracking plans (with expert support from the MA team).
• Development: Complete SDK integration and API connectivity.
• Testing: Validate data accuracy.

Timeline:

Basic integration and event reporting can be completed in just 1 week.

MA provides proven industry solutions to help you quickly define requirements and tracking plans for faster launch.

Contact Us to Get Started!

I’m Not Sure How to Design Event Tracking. Does EngageLab Offer Support?

Rest assured! EngageLab MA provides professional tracking design support:

• Proven Industry Case Library: Ready-to-use tracking plans across various sectors for quick reference.
• Expert Delivery Team: If you have special operational needs or customized requirements, MA specialists will tailor tracking plans and journey designs to ensure you get up to speed quickly and operate efficiently.

What should I prepare before creating my first journey?

Prepare an MA project, identifiable user profiles, a clear audience rule, an enabled message channel, and the message content. For this welcome email example, you also need a new-user attribute, usable email contact data, a working destination page, and controlled test accounts. Check missing setup items before configuring the flow.

Can I edit a journey after it is published?

You cannot edit an active journey directly. Prepare a new draft by duplicating the journey where supported, or recreate it with the required changes. Test the new version before launch and review how the old and new audiences overlap. Do not assume existing participants will automatically transfer to the replacement.

Can the Selected Data Center Be Changed, or Can MA Be Used Across Regions?

The data center cannot be modified after project creation. For cross-region needs, please create a new project and select the appropriate region.

Cross-region usage generally works smoothly. We recommend evaluating factors such as target user distribution, compliance requirements, and cross-region costs before deployment.

Does EngageLab MA Support Other Messaging Channels?

EngageLab MA currently supports the following five key channels:

• AppPush
• WebPush
• Email
• SMS
• WhatsApp

If you need to integrate additional channels or connect with other service providers’ channels, please contact our team for customized support.

When should activation reminders stop?

Activation reminders should stop when the user completes the defined first key action, becomes ineligible for further contact, or reaches the campaign's predefined reminder limit or deadline.

In our example, the goal is the user's first successfully saved project. The journey allows up to two reminder emails and has a seven-day cutoff after signup. These are example campaign settings, not EngageLab MA defaults.

Before each reminder, check the latest project-completion status, user eligibility, and email subscription or suppression status. Users who have completed the action or are no longer eligible should follow a path to Exit without another reminder.

Test these conditions before launch, especially when a completion event arrives during a waiting period or shortly before a scheduled send. Frequency control alone does not replace goal-based stopping rules.

How Does MA Help Improve User Conversion?

Real-Time Interaction, Precise Targeting

MA triggers messages automatically based on user behavior, engaging users at key moments and significantly improving click-through and conversion rates compared to bulk messaging.

Visual Journey Builder, Reducing Development Dependency

With simple tracking integration, you can design and launch engagement workflows on the Journey canvas without waiting for development cycles, saving time and resources.

Full Channel Support, Ready to Use

MA includes five major channels out of the box, eliminating the need for additional development to adapt messaging protocols.

Integrated CDP Capabilities for a Complete User Profile

Multi-platform SDKs automatically collect user behavior (e.g., page visits, dwell time, notification permissions) to build initial profiles without extra reporting.

Unique user identification

Across devices and accounts, this ensures full historical tracking, providing a solid data foundation for precise engagement.

How is an activation workflow different from a welcome email?

A registration confirmation verifies that an account has been created or an email address has been confirmed. A welcome email introduces the product and suggests what to do next. An activation workflow goes further: it helps users complete a measurable first key action.

For example, in a collaboration app, activation may mean successfully creating and saving the first project. The workflow checks the reported project_created event and the user's completion status, then sends reminders only when that action remains incomplete.

A welcome email can be part of the activation journey, but receiving, opening, or clicking it does not mean the user has completed activation.

Get Started For Free

What Types of Companies Is EngageLab MA Suitable For?

EngageLab MA is particularly suitable for companies that want to achieve sophisticated user engagement at a lower cost and have the following characteristics:

• A membership system with clear conversion funnels in the user journey.
• B2C business models relying on online self service payments with a large user base.
• Limited development and operational resources but high customer value, requiring focused retention of high-value users.

If your business matches the above characteristics, EngageLab MA will deliver significant value for you!

As a Platform Provider, Can We Integrate EngageLab MA as a BSP (Business Service Provider)?

Absolutely. EngageLab MA welcomes platform partnerships and provides BSPs with a dedicated support framework, including:

• Exclusive APIs: Manage organization lists, create projects, and activate VIP services.
• Special Pricing Discounts: Enjoy competitive rates to bundle MA with your own products/services, enhancing your value proposition.
• Dedicated BSP Management System: View all client accounts and their project statuses, monitor data usage and channel consumption in real time.