Overview of EngageLab MA-AppPush Channel

I. Overview of EngageLab MA-AppPush Channel

What is the AppPush Channel?

AppPush is EngageLab's message push channel for mobile applications. It enables businesses to send push notifications to users who have installed the app through Marketing Automation (MA) journeys.

What Can You Achieve with the AppPush Channel?

Built on EngageLab Push SDK and MA journey delivery logic, the channel supports the following scenarios:

• Personalized Push: Automatically triggered based on user attributes or behavior.
• Scheduled Push: Used for marketing scenarios such as holiday promotions and event reminders.
• Real-time Notifications: Including order status updates, system notifications, and other scenarios requiring timely information delivery.

In the EngageLab platform, the AppPush channel is closely linked to " Data Sources". Each time an App-type data source is added, the system automatically generates a corresponding AppPush channel, simplifying the management of message delivery.

II. Step-by-Step Guide: How to Configure EngageLab MA-AppPush Channel

Step 1: Add an App in "Data Sources."

1. Log in to the EngageLab console → Navigate to the "Data Sources" page.
2. Click "Add Data Source".
3. Select "Mobile" in the type options.
4. Choose an existing AppPush application from the dropdown.

To create an AppPush application, refer to here.

Step 2: Confirm System-Generated AppPush Channel

1. After adding the App data source, go to Basic Settings → Reach Channels.
2. You will see that the system has automatically added an AppPush channel.
3. Verify that the channel status is Enabled.

Note: The AppPush channel does not require manual setup or service account configuration. As long as the data source is valid, the system will automatically complete the binding.

Step 3: Integrate EngageLab Push SDK into Your App

1. Visit the EngageLab Push SDK documentation.
2. Follow the platform-specific instructions (iOS / Android / HarmonyOS) to integrate the corresponding SDK version.

Step 4: Verify Device Token Reporting

• Log in to the EngageLab MA console → Go to Metadata Management → User Management.
• Search for the target device's Registration ID.
• If the device record appears, the SDK integration is successful.

Step 5: Use AppPush in MA Journeys

• Navigate to Marketing Automation → Journey.
• In the journey editor, add a "Send Message" node.
• Select AppPush as the reach channel.
• Enter the push content.
• Save and Publish the journey.