How to Analyze the Performance Data of a Single Message Component?

1. Operating Steps

On the canvas of a published journey, click the Statistics button icon in the upper-right corner of the target message component. (Refer to the image below for the icon location.)

2. View the following core metrics:

Delivery & Reach: Total sent, total delivered, total clicks.
User Engagement: Delivery rate, click-through rate.
Conversion Value: Target conversions, total revenue (displayed when revenue attributes are configured).

core metrics

3. Common Issues & Optimization Recommendations

Low delivery rate: Check channel configuration (e.g., Token/key validity, device status).
Low click-through rate: Optimize copy titles, content layout, or delivery timing.
Low conversion rate: Improve landing page experience or refine user guidance paths.

EngageLab MA enables users to quickly pinpoint issues and implement precise optimizations through component-level data analysis.

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