How to Understand the Calculation Logic for Conversions and Revenue?

Calculation Rules

• Conversion Count Definition: The system automatically counts the number of users who complete predefined target events (e.g., purchase, registration, activation) within the journey.
• Revenue Calculation: If an amount-related attribute is reported in the target event, the system automatically accumulates the value as revenue data.

💡 Example: If 10 users complete purchases through the journey, with a total order amount of ¥2,000:

• Conversion Count: 10
• Revenue: ¥2,000

Notes

• Conversion statistics are deduplicated at the user level.
• Revenue calculation relies on accurate reporting of amount attributes in events.
• Supports flexible definition of target event types during journey configuration.

EngageLab MA provides an accurate journey performance measurement system, helping businesses quantify the commercial value of every user interaction.