The Top 3 Reasons to Choose Web Push Service in EngageLab

The advent of globalization has greatly changed the business model. With many niches moving online, the business zone is getting larger, even extending to every corner of the world. The trend also fosters an urgent demand for improving the online business service platform that can offer clients a smoother purchasing experience. Then an integrated customer engagement platform is one of the tools to go. 

EngageLab is one of the leading customer engagement platforms around the world, which is committed to providing enterprises with message notification solutions to get in touch with clients with lower costs, but higher message delivery rates and digging out more potential customers. And as one of the services in EngageLab, Web Push is essential. This passage will take you to know about the Web Push services in EngageLab.

What is a Customer Engagement Platform

One of the difficult yet important factors in doing business is maintaining and fostering the relationship with customers. And in the time of information, messages are the pivotal carrier to the business owner-customer bond. A customer engagement platform is here to help companies optimize the customer experience by sending customized messages to customers in different channels. 

And the platform is here to harbor customer data and process highly personalized messages for customers, aiming to drive up customer satisfaction and ultimately improve the sales and customer retention rate. 

What is Web Push Service & Its Capabilities

Web Push is one of the services in the EngageLab services targeting website push notifications. When overseas users subscribe to a company’s website, any message from the site, be it for upgrading services or promotions, will be sent to the users immediately to improve the customers’ engagement and increase the conversion rate. Here is a detailed description of its capabilities:

1. Notifications of the changes in services

According to the customer’s behavior, the website they subscribe to can notify them the important messages like pavement and logistics situations, cash flow, and complaint feedback to tell what’s happening.

2. Notifications of promotions

Promotion activities are a vital section to increase the conversion rate. The sale information can be sent to the users through the Web Push service. Besides, that information can be personalized after analyzing the user’s characters and behavior, which will attract the most customers. 

3.Inspire invalid orders to valid ones

For those potential customers who constantly leave your goods unpaid or give up the order, the Web Push can send the users coupons to increase the close ratio.

4. Notification of contents update

When new products are launched, blogs and videos posted, Web Push can notify the users of the content that may be interested in a way to improve the customer stickiness. 

The Edges: Why Choose Web Push from EngageLab?

EngageLab is a leading overseas messaging service developed by Aurora Mobile, and the Web Push is supported by the technical framework of Aurora Mobile. The edges are present in the result of the push service, customer experience, conversion rate, and other aspects. 

1. Can work even disengaged from the App

Web Push from EngageLab can work disengaged from the App and can make the push notification on mobile phones seem like what comes from native apps. It also can work in The Windows and MacOS operating systems.

2. Cover all the mainstream browsers in the market

Based on the World Wide Web Consortium (W3C) standard, Web Push can collaborate with Chrome, Safari, Firefox, and other mainstream browsers. For those browsers that do not support the W3C standard, the channels owned by EngageLab can help to process the push service, meaning that the notification service can cover the widest range of users. 

3. Boost the subscription rate

The messages are sent to the customers at the right time for the right content, which can boost the subscription rate by 70%.

Conclusion

The collapsing rick-and-motor market and the bulking E-market bring cut-throat competition, making business management a headache for all. Therefore, a customer engagement platform is here to help.