Jacob Morrow

2024-06-17 11:33:01

3587 Views, 5 min read

There are many promotion message strategies in 2024, however, it is quite challenging as one has to get it right. Have you ever found it so hard to come up with that perfect promocreatege; that would catch attention yet engage the audience?

Do not worry. this article comes to your rescue. In this article, we will discuss its importance, and various types, along with real-world examples and expert tips to ensure your messages hit the target.

Part 1: What Is a Promotional Message?

Before we go straight to practical tips, you must first understand what a promotional message is exactly.

A promotional message is a targeted communication that strives to get information, persuade, or remind an intended audience about a product, service, or brand. Normally, it's designed in such a way that it somehow spurs the target receiver of the message toward the desired action—be it making a purchase, subscribing to some service, or consuming more content.

There are quite several reasons why these promotional messages are vital

  • Creating Brand Awareness: They help people maintain the image of your brand.

  • Driving Sales: Special offers/new product exposure facilitates incentive purchases.

  • Building customer loyalty: It keeps you in the minds of the customers and breeds a loyal base of customers.

  • Differentiation: The message can communicate, to the customers, the unique selling points of the brand against competitors.

So, all businesses in 2024 should use promotional messages.

For this purpose, it is important to be aware of all the types of promotional messages so that one can opt for the right strategy for business.

Type Advantages Disadvantages Best Used For
Email Personalized direct communication Can be marked as spam Newsletters, special offers, product announcements
SMS High open rate, immediate impact Limited message length Flash sales, appointment reminders
Social Media Posts Broad reach, highly shareable Algorithm dependency Brand awareness, engagement campaigns
Push Notifications Immediate, user-friendly Can be intrusive App updates, exclusive deals
In-App Messages Contextual, targeted Requires app usage User engagement, feature promotion

Part 2: 10+ Promotional Messages Examples for Marketing

Well, as you may know, the perfect promotional message requires creativity and a keen understanding of your audience.

So here are some promotional messages examples you must know for digital marketing in 2024:

1. Email Promotional Messages

Example #1: New Product Launch

Subject: New Arrivals Just for You!

Body: Hi [First Name],

Happy to introduce the latest in our line of [product category] to you. Avail exclusive 10% OFF and be the first one to have a look at new arrivals.

Enjoy Shopping! [Your Brand]

Example #2: Limited Time Offer

Subject: Claim 20% Off!

Body: Dear [First Name],

Get this flash 20% special discount on all the items. Key in the code FLASH20 at checkout.

Don't Miss Out! — [Your Brand]

2. SMS Promotional Messages

Example #3:Flash Sale Alert

SMS Promotional Messages

Hello [First Name], flash sale alert! Snag 25% off everything for the next 4 hours. Use code FLASH25. Shop now: [shortened URL]

Example #4: Appointment Reminder

Reminder: Your appointment with [Business Name] is tomorrow at 3 PM. We look forward to seeing you! Reply STOP to unsubscribe.

3. Social Media Posts

Sample #5: Instagram Post Caption:

New Collection Alert! Unlock the epicness in our new line of [product category]. Use code INSTA15 to claim 15% off. #NewArrivals #Fashion

Example #6: Facebook Ad

Get state-of-the-art appliances for your kitchen. Click now to browse through our wide range of collections and get free shipping on all orders. Click here now: [URL]

4. Push Notifications

Example #7: Exclusivity of the Deal

"Limited time offer! 30% off your next purchase. Open the app and use code APP30 now!"

Push Notifications

Example #8: Cart Abandonment Reminder

Hi [First Name], you left something in your cart. Complete your transaction now to save big with 10% off. Just use code SAVE10.

5. In-App Messages

Example #9: Welcome Message

Welcome to [App Name]! Begin your journey with a 15% discount on your first purchase. Use code WELCOME15 at checkout."

Example #10: New feature alert!

Check out our new feature that will help you [write what the feature does]. Update your app now and give it a try!

6. Website Pop-Up

Website Pop-Up

Example #11: Exit Intent Pop-Up

"Wait! Before you leave, here's a special deal just for you."

Example #12: Newsletter Sign-Up Incentive

"Subscribe to our newsletter and receive 20% off on your first order. Register now to keep in the know about exclusive offers and news!"

With a good understanding of the basics behind promotional messages, now we're going to be giving you real tips and tricks on how to send promotional messages effectively.

Part 3: Tips and Tricks for Sending the Most Effective Promotional Message

These are the useful tips and tricks:

How to Ensure Your Promotional Message Does Not Get Spammed

To ensure your promotional message does not get spammed, here are some strategies you can follow:

1. Build a Quality Email List

You need to start with a great email list so that your promo messages don't just get stuck in spam.

Here's a tip: Set up a double-opt-in process, where a subscriber has to visit their inbox, open the message, and click on the confirmation link. In the process, you're going to make sure this is a wanted email recipient.

Besides, do not ever buy email addresses; usually, they consist of unengaged people, thus increasing bounce rates and spam complaints. Instead, grow a list organically combined with your website and social media.

2. Follow Legal Requirements

This helps you not to get your messages flagged as spam. For example, in the USA, that would mean having an opt-out link very visible in any email you send and your physical address, in addition to not having misleading subject lines.

If you send an email to anyone in the European Union, you're bound by the law of GDPR that you've obtained explicit permission about sending marketing-related emails and that it's easy for people to opt-out at any time.

3. Optimize Email Content

It is your email content that decides if your email will land in someone's inbox or their spam folder. Ensure your email content adds value to the receiver. Personalize emails by including the recipient's name and creating content tailored to include their preferences or their previous engagements with your brand.

Avoid overdoing some spam trigger words like "free," "discount," and "cash."

Finally, balance text with images. Do use few images; too many images and little text in the email are easily marked as spam by filters.

4. Monitor Engagement

Monitor the way your email recipients interact: Monitor open and click-through rates to find out how interested your contacts are. Low engagement can signal to ISPs that your emails aren't wanted, potentially flagging them as spam.

Regularly clean up your email list to remove inactive subscribers, which would otherwise negatively affect the high engagement rates. Use A/B testing on the best lines, content, and best times for sending.

5. Avoid High Complaint Rates

High complaint rates can damage your email deliverability. Let the people on the list opt out of your emails so they don't have to mark your messages as spam.

Clearly state the type and frequency of content they will receive when they sign up. Allow people to choose how frequently they want emails from you. This is a great way to cut back on complaints.

6. Regularly Review Your Emails

Keep your emails of high quality by proofreading them regularly and ensuring they are compelling. Design your emails for viewing on mobile devices because most people read their emails on the phone.

Make good-looking small screens with responsive design. Have a recognizable sender name and email address to let the recipients know that the email is from a trusted source.

7. Check Your Emails Before Sending

Always make sure to run your emails through some sort of spam score tool, like Mail-Tester or SpamAssassin, to see which way they will most likely be triggered as spam.

These types of services scan a whole variety of things related to your email content and return you a risk score. A service such as Litmus or Email on Acid displays how your emails will look across various email clients and devices, ensuring they display correctly and don't end up in the spam folders.

Running these checks will solve the problems before your emails go out.

You can follow these simple tips and significantly increase your chances of delivering promotional messages into inboxes, ensuring that your email campaigns result in better engagement and success.

Send Promotional Messages for Your Business With EngageLab

EngageLab provides an effective platform to brands for sending promotional messages, harnessing the full power of both SMS and push notifications in communicating with customers.

Here, we have discussed some of the basic steps that will help you get started with using EngageLab for sending promotional messages.

1. Register for an account

Send Promotional Messages for Your Business With EngageLab1

Visit EngageLab and click the Sign Up button. Fill in your details and sign up.

2. New Campaign

Once you have signed in, click on the dashboard and navigate to the campaign of your choice. Click here to make it a notice campaign or any other type like Web Push, Email, or WhatsApp campaign.

Send Promotional Messages for Your Business With EngageLab2

3. Designing the Message

Here you will click the buttons Create > Custom Message to begin using the EngageLab editor in the creation of your promotional message. Do add language, text, images, buttons, and much more.

Send Promotional Messages for Your Business With EngageLab3

You can also make the message personalized by using dynamic tags to contain information that may be different for each recipient.

4. Set the Target Audience

Send Promotional Messages for Your Business With EngageLab4

After creating a custom message, one will then need to either import their contact list or segment the audience by using different criteria based on demographics, behavior, and preferences of the target audience.

5. Outgoing Settings Setup

Select the time of delivery, whether it is instant or scheduled, and set up any other preferences, including tracking options.

Send Promotional Messages for Your Business With EngageLab5

After that, preview the message so you can see how it is going to appear on a variety of devices. You may also send a test message out to yourself, or your team, to be sure everything is in order.

6. Release Your Campaign

The opportune time to do this is when you are satisfied with your message. Then, click "Launch" to deliver your promotional message to your audience. Monitor how well your digital marketing campaign is going with EngageLab's suite of analytic tools.

This way, you can effectively follow these steps to create, send out engaging promotional messages, and drive results with EngageLab.

Besides, you can also use EngageLab’s mail function to reach out to your potential clients with the help of a lot of free templates and a rich text editor. Our email marketing campaign guide with help you with the step-by-step instructions.


By understanding what a promotional message is, why it's important, and how to create effective ones across various platforms, you can significantly enhance your marketing strategy.

So are you ready to go to the next level with your promotional messaging?

Sign up for free with EngageLab today and build your first messages that resonate with your audience.

Get Started For Free