Push Notification Segmentation Strategies for Campaign Success in 2025

What is the most important factor for every business's success? Does it product line, pricing, profit forecasts, content or the advertisement channel? Well, all these factors are undoubtedly crucial for an enterprise's success but the most important factor is to identify the target audience .

If a website offers a wide range of products globally, then the audience is split into various social and demographic groups and all have unique needs and interests. So enterprises should perform audience segmentation for effective targeting.

In this blog post, we'll discuss push notification segmentation , why enterprises need user segmentation and how it will help them get better CTR in their push campaigns .

Part 1: What is User Segmentation in Push Campaigns?

User segmentation is the process of dividing the target audience of a company into different groups based on many criterias such as;

• In-app behavior (e.g., clicks, time spent, actions taken)
• Purchase history and transaction frequency
• Demographic data (e.g., age, gender, income level)
• Geographic location and time zone
• Device type and platform preferences
• Language and regional settings
• Engagement level or activity status
• Personal interests and browsing habits

This segmentation, especially in push campaigns, helps enterprises to understand the users and create tailored messages that resonate with their audience.

By knowing about the specific needs of individual users or groups, companies can create customized marketing efforts and this will increase engagement, enhance customer satisfaction and ultimately this process will drive more sales.

If you're ignoring user segmentation in your company's push campaigns, you'll be sending irrelevant messages that will annoy the users and lead to opt outs. Proper segmentation comes with many benefits.

Part 2: Why Do You Need Segmentation in Push Campaign?

Push notification segmentation helps enterprises to understand their audience's behaviour and write tailored messages that connect at a deeper level. Here are some proven benefits of creating audience segmentation in your push campaigns;

• Higher Engagement Rates: When businesses send relevant messages that are tailored to each segment, the engagement increases to 3X. Users connect with the message and get a personalized experience that builds trust.
• Increased Conversion Rates: By sending targeted messages to each segment while considering their specific needs, interest and financial situation, users are likely to make a purchase or complete a signup. Conversion rates increase to 7% with this targeted approach.
• Fewer Opt Outs: Users don't unsubscribe for a service that is relevant to their interests. When businesses send relevant messages, up to 97.3% users stay opted in.
• Improved User Experience: By sending relevant and targeted push notifications, business improves user experience. This also makes your app more valuable and enjoyable.
• Increased Revenue: Ultimately the revenue increases with personalized targeted, more engagement, increased retention and less opted out. Businesses experienced 5X higher ROI with proper segmentation than sending generic messages to all the audience.

When the segmentation is deeper and more detailed, enterprises will experience more benefits from their push notification campaigns.

Part 3: 4 Strategies of Audience Segmentation for Push Campaigns

Audience segmentation isn't just about creating groups based on different factors. This whole process is about delivering the values at the right time in the right way.

Before enterprises start making groups of target audiences, they need to understand core strategies that are effective for making sense to the whole segmentation process.

Here are 4 strategies that help enterprises speak to specific user needs, automate outreach intelligently and maximize return for each notification sent.

1 Behaviour Segmentation

Behaviour based segmentation targets the users based on their behaviours within the app. Different users show different behaviour during clicking on a product, completing a purchase or staying inactive for a certain period.

So behaviour segmentation helps to create tailored messages around actual user intent, driving timely and for relevant re engagement.

2 Attribute Based Segmentation

This type of segmentation is recommended for enterprises that rely on structured user data to craft more personalized push campaigns at large scale. This segmentation creates a user group based on their job title, subscription plan, company size and declared interests.

3 Multilanguage Segmentation

For global enterprises whose target audience is from different countries with different languages, this segmentation works best. With multilingual segmentation, enterprises make sure that their push campaign resonates with diverse audiences without altering the message. This segmentation is about respecting cultural nuances while staying consistent with the brand voice

4 Location Based Segmentation

Every country or region has its own local events and religious events. With location based segmentation, enterprises can send event based push messages to stay relevant in users daily life and it leads to an increased response rate significantly.

By creating segmentation of the audience based on these 4 strategies, enterprises can set up the foundation of any successful push notification campaign especially at enterprise level. When enterprises understand user behaviour, their interests, location and how they prefer to engage, businesses can send more personalized push messages that will generate higher returns.

Part 4: How to Send Targeted Push Notification with EngageLab?

EngageLab is a world's leading customer engagement platform that offers multi-channel engagement solutions to enterprises . By offering seamless customer interaction, they build a lasting relationship between businesses and their audience and help them achieve higher conversion and retention.

EngageLab push notification service enables SDK integration in 3 minutes, utilizing intelligent and accurate push notifications that improve user engagement and retention.

# EngageLab Features That Stand Out

These features empower businesses to communicate with the right audience at the right time without adding operational complexity.

# Step-by-Step Guide to Create Segmented Push Campaign in EngageLab

Setting up a targeted push notification campaign in EngageLab is very simple and straightforward but it should be set up with precision in segmentation. Here are some steps that enterprise teams can follow to setup a successful push notification campaign with Engagelab;

Step 1: Create a Notification Message

Log in to your EngageLab dashboard and navigate to:

Push > Create a Push > Create a Notification Message

Step 2: Craft Clear Title and the Message Content

Enter a meaningful and concise title for the push notification. Avoid placeholder or strings of numbers as these may cause the notification to be filtered out by device manufacturers.

Then add the body of the notification. As with the title, make sure the message is relevant. The tone and format should reflect your brand's professionalism and the user's context.

⭐ Step 3: Segment Your Audience

Businesses can segment their audience based on registration IDs and user devices, etc. A more advanced option is to customize the segmentation.

EngageLab supports custom tags to achieve more flexible targeted marketing .

Step 4: Enable Multilingual Support

For multilingual targeting, enter content in multiple languages. EngageLab automatically detects the recipient’s device language and displays the corresponding version. If no language-specific content is set, the message will default to the primary language version.

Step 5: Set the Delivery Time

Now schedule the message delivery time, you can select different sending time settings according to different marketing needs.

Send a Push

Conclusion

Push notification is an effective marketing channel for enterprises to reach the right audience with the right message. By performing push notification segmentation, companies can boost engagement, drive conversions and get higher ROIs on their push notification campaign.

Engagelab helps enterprises to optimize their outreach, reduce user churn and build lasting connections with the push message campaign services. Businesses can use EngageLab's AppPush to send welcome messages to new users, target users who are hesitant to pay or recommend alternative products to users whose order is canceled.

As competition is growing, enterprises need targeted communication with their audience and EngageLab is here to create a difference.