Push Statistics

Conversion Analysis

Parameter Description

Go to [Statistics] - [Push Statistics] to view charts and detailed data for delivery rate, click-through rate, valid targets, sent notifications, delivered notifications, displayed notifications, and clicks. You can filter the data by date.

• Delivery rate: Total delivered / total sent for sending tasks created within the selected period.
• Click-through rate: Total clicks / total delivered for sending tasks created within the selected period.
• Valid targets: The number of target devices remaining after validity filtering of the audience selected for a push task.
• Sent notifications: The number of valid target devices for which the EngageLab server successfully created sending tasks.
• Delivered notifications: The number of notifications actually delivered to devices after sending. Deliveries after 5 days are excluded.
• Displayed notifications: The number of notifications successfully displayed on devices after delivery. Displays after 5 days are excluded.
• Clicks: The number of notifications clicked by users after successful display. Clicks after 5 days are excluded.

Export Data

Click Export on the right to export detailed data.

Push Match Comprehensive Analysis

Parameter Description

• Push Language/Region Match： Based on the language/region distribution of new and active users, help you adjust push strategies for better results. Since some devices cannot report relevant information, the data is for reference only.

• Active Time Match Analysis： Compare user active time with your push send time to identify time period deviations and optimize push timing.

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