Every business nowadays is constantly seeking out ways to increase revenue without dramatically raising costs. Regardless of the industry you are in, the challenge remains the same: how to attract customers, keep them engaged, and drive repeat purchases. One of the most effective solutions is Marketing Automation, a technique that can boost your business processes.
In this piece, you will learn through case studies that how to use marketing templates to increase revenue, save time, and put your company on a successful path.
Part 1: Why Use Automated Marketing Templates to Increase Revenue?
Why Use Automated Marketing Templates?
So far, marketing automation has become one of the most effective tools for helping companies increase revenue and reduce costs. By leveraging automated marketing templates, you can streamline communications, maintain consistent brand messaging, and personalize your interactions. And the best thing about it is that you don't need to invest time and manual effort to create your campaigns.
Instead of starting from scratch, you have the option to select a pre-built template that includes email, push notifications, SMS, and even retargeting ads. These templates are optimized for engagement and conversions, showing you how to increase sales revenue through effective communication.
In essence, automated marketing templates help businesses deliver the right message, at the right time, and to the right audience. And all of that through a predefined user journey.
In Which Parts of Marketing Can Templates Increase Revenue? (Industry-Specific Strategies)
However, it is important to highlight that marketing templates aren't one-size-fits-all. Different industries utilize them in distinct ways to solve the challenges that are unique to them. Here's how automation supports specific revenue growth strategies:
- Hospitality: If you want to learn how to increase hotel sales revenue, you can use automation to send personalized booking confirmations, upsell emails for spa or dining, seasonal promotions, and abandoned booking reminders.
- Restaurants: Automation is perfect for sending loyalty program notifications, mobile push promotions during peak hours, and personalized offers based on dining history.
- Retail: Cart abandonment emails, personalized discount codes, flash sale alerts, and seasonal campaigns showcase how to increase retail sales revenue.
- E-commerce: Automated product recommendations, cross-sell/upsell workflows, and subscription renewal reminders are all separate user journeys.
- B2B Services: Marketing automation helps you with lead nurturing, event reminders, and re-engagement emails to shorten sales cycles.
Part 2: Examples of Different Industries Using Marketing Automation to Increase Revenue
In this section, we will focus on specific case studies for different industries to show you how to implement marketing automation for your company.
How to Increase Hotel Sales Revenue
Hotels are in a business with fluctuating occupancy rates and high customer acquisition costs. For this reason, they use automated templates to:
Note
- Boost Pre-stay Communication: in this campaign, you can upsell room upgrades, spa services, or tours.
- Send Abandoned Booking Reminders: with this user journey, you can recover lost revenue from guests who didn't complete their reservations.
- Send Loyalty Campaigns: create this campaign to encourage repeat stays with reward offers.
Real Case Study – Marriott International
Marriott International is a giant in the hospitality industry. The hotel has implemented automated pre-stay emails that remind guests of add-on services and experiences they can add to their bookings. This personalization led to an increase in ancillary revenue per booking.
How to Increase Sales Revenuein Restaurants
Restaurants are looking to enhance customer frequency and loyalty through their marketing efforts. Therefore, automated templates enable your business to:
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- Send push notifications during meal hours to motivate your customers to order again,
- Birthday offers to encourage celebration bookings,
- Loyalty rewards and automated reminders about unused points and exclusive perks.
Real Case Study – Domino's Pizza
Domino's uses marketing automation to send personalized SMS and app push offers based on order history. For instance, customers who frequently order pizza but not sides via the app will receive upsell offers for appetizers. This way, the brand has discovered how to increase revenue even from all the items on its menu.
How to Increase Retail Sales Revenue
If you are in retail, you already know well that you must keep your customers engaged across online and offline channels. Automated marketing templates can show you how to increase retail sales revenue by sending:
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- Cart abandonment reminders for items that your customers have left behind,
- Seasonal promotions for holidays and sales events,
- Personalized product recommendations, based on browsing and purchase history.
Real Case Study – Sephora
Sephora has a famous loyalty program, Beauty Insider. This program has so many benefits that it becomes a strong motivator for many customers to sign up for it. Therefore, the brand sends an automated message to all users who sign up to encourage them to create their Beauty Insider accounts.
Part 3: Measuring the Impact of Marketing Automation on Sales Revenue
Implementing automated marketing templates is only the first step. But how can you reassure the revenue you have managed to generate? In this section, we are going to show you the formula for calculating the percentage increase in your revenue.
How to Calculate Percentage Increase in Sales Revenue
The simplest and most effective way to measure success is by calculating the percentage increase in sales revenue before and after using marketing automation. The formula is:
Percentage Increase in Sales Revenue = ((New Revenue – Old Revenue)/ Old Revenue) × 100
Example:
If a retail store earned $40,000 in sales last month and, after using automated cart abandonment templates, earned $50,000 this month:
Percentage Increase in Sales Revenue = ((50,000 – 40,000)/ 40,000) × 100% = 25%
That means that marketing automation led to a 25% increase in sales revenue.
By applying your numbers, you now know how to calculate the percentage increase in sales revenue for any case.
Part 4: EngageLab - Omni-Channel Automated Marketing to Reduce Customer Acquisition Costs
While marketing automation is powerful, the real challenge is managing multiple customer touchpoints across channels. That's where a platform like EngageLab becomes an invaluable ally. Being a tool that has been specifically developed for enhancing your business communications, it offers you all the features you might need to create efficient user journeys.
Marketing Processes Where EngageLab Reduces CAC & Increases Revenue
EngageLab centralizes your communications and eliminates the need for multiple tools, thus reducing costs while increasing marketing ROI. For instance, you can use it in these processes:
- Customer Acquisition: send automated welcome emails and onboarding user journeys to convert leads to paying customers faster,
- Retention & Loyalty: send targeted re-engagement campaigns to reduce churn and improve customer lifetime value,
- Cross-selling & Upselling: use smart templates to recommend relevant products,
- Win-back Campaigns: send automated reminders to inactive customers to recover lost revenue. This useful guide shows you how to craft reengagement emails that work.
Part 5: How to Use EngageLab MA Templates to Increase Revenue
If you are interested in starting with marketing automation, you only need to follow a few simple steps in EngageLab. In this section, you will find a step-by-step guide to get you on the right path.
1 Create Your EngageLab Account
First of all, you will have to register for EngageLab. Creating your account for the platform is free, and you can explore its numerous features. Once you log in, you can reach your marketing automation dashboard.
Get Started For Free2 Complete the Marketing Automation Configurations
Before you create your user journeys, you will need to complete the marketing automation configurations. EngageLab provides you with detailed instructions on what you need to do. When you are ready, click the "Create Now" button. Now, you can even take advantage of our tool's streamlined access feature.
3 Utilize Quick Access
After setting up marketing automation, you can click the "Start Editing for Free" button at the top of the page to go directly to the abandoned cart workflow template. This way, you can start creating your workflow directly from this guide.
Return to Top4 Create Your User Journey
You will then reach your user journey list, where you will find all the workflows you have created on the platform. To create a new automation workflow, click on the "Create a Journey" button.
5 Select Your Automation Template
Even though you can start from scratch, you can also choose one of the pre-built automation templates in EngageLab. One method to increase revenue is to reach out to users who have abandoned their carts. In this case, you click "Select" in the abandoned cart template. This workflow is most suited for retail brands or e-shops.
6 Set Up Triggers
Manage all the templates' parameters by setting up triggers, adding wait times, and choosing which messages to send and in which channels. Click on "Entrance" to set up which users should enter the workflow. Then, click "Trigger" to choose when the workflow will get triggered. For an abandoned cart workflow, you can set up a waiting trigger for users who have added items to their carts but haven't completed a purchase for some time. Once you are done with that, add the communications by selecting the corresponding channel from the sidebar. For example, if you have an app, a push notification would bring you better results than an email. If you are a B2B company, though, an email communication will be better.
7 Publish & Start Your Automation Workflow
When you are ready, click the "Publish" button to activate your automation workflow.
In Conclusion
For any business wondering how to increase revenue, the answer lies in smart automation. By leveraging its power, you can enhance your customer communications while allocating your budget smartly. EngageLab is an omnichannel platform that actively reduces acquisition costs and provides ready-to-use templates for every stage of the customer journey. Register today to discover its huge potential.
